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You dont need to attract new users with candy crunch flavors to help people quit smoking

Tobacco giant Philip Morris International announced a radical rebranding idea this week which they said will focus on smoke-free products. The company which makes classic cigarette brands such as Marlboro, L&M and Parliament laid out their new vision in a manifesto that promised a much better choice than cigarette smoking. They also claimed products such as vapes and e-cigarettes would eventually replace cigarettes completely in the UK

It removes itself from a point in time, he says

A popular simulation conducted by Chris Notap, where smoke from one cigarette was passed through a cotton ball, vividly illustrates the instant impact