For those wondering about the rules for multiple trips, the same personal exemption applies each time you enter Canada
People mainly use the cultivated tobacco plant for its leaves, which contain a high concentration of the chemical nicotine
So by the time all they had left was a box, everyone everywhere knew what each hint of colour or flash of word meant and the branding was complete
FDA (2018), US Food and Drug Administration, Premarket Tobacco Product Applications and Recordkeeping Requirements. US Food and Drug Administration, Regulation and Enforcement of Non-Tobacco Nicotine (NTN) Products, November 6, 2023, Juul Labs, Juul Labs Statement on FDA Marketing Authorizations, press release, July 17, 2025,