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Surrounded by new and surprising neighbours
America is in trouble
its future is wide open
This is her heartbreaking story
Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development Harpercollins Publishers Surrounded by new and surprisingMore than 90 percent of innovation initiatives fail to achieve their return on investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate? Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and
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